Key obligations
increase and control a complete content material approach aligned with organisation dreams.
post at the least 3 excellent written portions in line with week.
behavior interviews with internal subject matter professionals to provide attractive content material.
Edit, proofread, and enhance written substances for clarity, tone, and effect.
manage and execute e mail advertising projects, including newsletters and automated workflows.
make use of AI tools (e.g., ChatGPT, Claude, Llama) to enhance content performance and performance.
Collaborate with the sales crew to identify content possibilities and hold an editorial calendar.
track and examine content material performance the usage of analytics equipment to inform strategic decisions.
Lead search engine optimization efforts to enhance website visibility and organic reach.
Produce top rate content including ebooks, pillar pages, and lead-era property.
Oversee social media content material distribution and engagement strategies.
participate in ongoing expert development and schooling in marketing, content strategy, and emerging technologies.
Qualifications
training:
Bachelor’s diploma in English, Journalism, Public relations, advertising and marketing, or a associated area desired.
equal experience in content management or virtual advertising will also be considered.
Abilities & information:
high-quality writing and editorial abilities with high-quality command of the English language.
robust understanding of editorial style publications (AP, Chicago, and so on.).
experience with AI content material gear and consciousness of AI’s role in advertising and marketing and analytics.
professional in project control and assembly editorial deadlines.
talent in HubSpot, Google Analytics, Google search Console, and SEMRush.
robust interview and verbal exchange skills; capability to pay attention thoughtfully and ask insightful questions.
capability to interpret records and translate insights into actionable strategies.
Collaborative team player who values feedback and continuous improvement.
Bonus: HubSpot certifications, print or broadcast journalism revel in.
